Mobile: 513.607.8136

tom@explorationsandinsights.com





 



Custom Research & Communication Solutions:

Experience and Tools

Consumer Packaged Goods (CPG)
  • Brand equity
  • Concept development and testing
  • Idea screening/innovation
  • Pricing
  • Product testing

Shopper insights
  • Category adjacency
  • Retailer pricing
  • Shelf testing
  • Store layout
  • Concept testing among store shoppers

Custom Communication Strategy Healthcare/HMO
  • Internal communication strategy development
  • Marketing and employee communications
  • Change management communications
  • Customer and employee training communications


Eyewear

  • Concept testing
  • Segmentation

   

Toys/Games

  • New product development
  • Concept testing


B2B Information & Publishing

  • Advertising effectiveness
  • Advertising tracking
  • Editorial effectiveness
  • Brand awareness and use
  • Profiling
  • Value proposition testing
  • Vertical market assessments


Pharmaceuticals

  • Barriers to use
  • New product development
  • Product positioning/repositioning
  • Sales-force effectiveness


HMO/Healthcare

  • Advertising tracking
  • Brand awareness


Cosmetics

  • Concept testing/Idea screening

 

 

Explorations & Insights, L.L.C.
807 Rocky Fountain Drive • Myersville, MD 21773
Mobile: 513.607.8136
tom@explorationsandinsights.com